Privacy Policy

Last updated: 26 October 2026

This privacy policy explains how HotelNowGuide ("we", "us", "our") collects and uses information when you visit https://hotelnowguide.com (the "Site"). We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR), the EU GDPR where it applies, the Australian Privacy Act 1988, and applicable US state privacy laws including the California Consumer Privacy Act (CCPA/CPRA).

1. Information we collect

Information you give us. If you email us, we receive your email address, your name if you include it, and the content of your message.

Information collected automatically. When you visit the Site, our hosting provider, analytics tools and advertising partners may collect technical information such as your IP address, browser type, device type, pages visited, time spent on pages, referring website and approximate location (country or city level).

We do not knowingly collect special-category data, payment card details or passwords. We do not sell travel products, so we never take bookings or payments on this Site.

2. How we use information

To operate, maintain and secure the Site.
To understand which guides are useful so we can improve them (analytics).
To show advertising that funds the Site (see section 4).
To reply to messages you send us.

Legal bases (UK/EU). We rely on legitimate interests for running and securing the Site and replying to messages, and on your consent for non-essential cookies such as personalised advertising and analytics, where consent is required.

3. Cookies

Cookies are small text files stored on your device. We use essential cookies needed for the Site to work and, with your consent where required, analytics and advertising cookies. Full details are in our cookie policy. Visitors from the UK, European Economic Area and Switzerland are shown a consent message and can accept, reject or manage cookies at any time.

We use Google AdSense to display ads. Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this Site or other websites.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the internet.
You can opt out of personalised advertising by visiting Google's Ads Settings.
You can also opt out of some third-party vendors' use of cookies for personalised advertising at www.aboutads.info (US) or www.youronlinechoices.com (UK/EU).
To learn how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services.

Where non-personalised ads are shown, Google still uses cookies for frequency capping, aggregated reporting and fraud prevention.

5. Analytics

We may use Google Analytics to understand how visitors use the Site. It uses cookies to collect information such as pages viewed and time on site. We do not use it to identify you personally. You can install the Google Analytics opt-out browser add-on.

We do not sell your personal information for money. We share data only with service providers who help us run the Site (hosting, email, analytics, advertising), when required by law, or to protect our rights. Some of these providers are based outside your country, including in the United States; where they are, appropriate safeguards such as Standard Contractual Clauses or the UK International Data Transfer Addendum are used.

7. How long we keep data

Emails are kept for up to 24 months and then deleted unless needed for an ongoing matter. Analytics data is retained according to the settings of the analytics provider (normally up to 14 months).

8. Your rights

Depending on where you live, you may have the right to access, correct, delete or restrict the use of your personal data, to object to processing, to data portability, and to withdraw consent at any time.

UK/EU residents can complain to the Information Commissioner's Office (UK) or their local data protection authority.
California residents have the right to know, delete and correct personal information and to opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising. You can opt out through the ad settings links above or by emailing us.
Australian residents can request access to or correction of their personal information and may complain to the Office of the Australian Information Commissioner (OAIC).

To exercise any right, email contact@hotelnowguide.com. We will respond within the time required by law.

9. Children

The Site is intended for adults planning travel. We do not knowingly collect personal information from children under 13 (or under 16 in the UK and EU). If you believe a child has sent us information, contact us and we will delete it.

10. Links to other websites

Our guides link to hotels, tourism boards and other websites. We are not responsible for their privacy practices, so please read their policies.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

12. Contact

Questions about this policy: contact@hotelnowguide.com.